I don’t usually paint small, but I decided to give DPW a try as a way of exposing my work to a new audience. I decided to view the $13.95/month fee as advertising and to measure results in terms of clicks over to my website.
I have been subscribed for 11 months so far and have posted 51 paintings, roughly one a week.
Sales have more than covered the $153 in subscription costs. Sales typically occurred when I shared on Facebook (“I am a DPW pick-of-the-day!”) or mentioned that small works were available at DPW in my newsletter.
People clicked over to my website 334 times (and to my FaceBook page 34 times). Therefore the cost per click over to my website is about 46 cents. Granted, the cost per click would be less if I posted artwork frequently, but that is what I was able to fit into my schedule.
The other advertising that I’ve done has been oriented toward getting the word out about my Italy travel workshop, so it is difficult to compare the costs because the desired results were different.
So what do I think of DPW? I think it is worth my effort for now, but it lags far behind FaceBook and Pinterest in bringing visitors to my website. FaceBook generates three times the traffic that DPW does. But get this — Pinterest generates *four times* the traffic that Facebook does (or 12 times the results of DPW!) — and it’s free and requires hardly any effort.
More on Pinterest in the next post.
Until then, Happy Painting!